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The Merchants of Cool poster

MOVIE

The Merchants of Cool

2001 · 55 min · Documentary · History · Music

How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.

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Where to watch in the United States

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Creators

Barak Goodman — Director

Top cast

Douglas Rushkoff portraitDouglas RushkoffSelfChristina Aguilera portraitChristina AguileraSelfGreg Berlanti portraitGreg BerlantiSelfJessica Biel portraitJessica BielSelfAdam Carolla portraitAdam CarollaSelfFred Durst portraitFred DurstSelfMalcolm Gladwell portraitMalcolm GladwellSelfCarson Daly portraitCarson DalySelfLLewis GoldsteinSelfShaggy 2 Dope portraitShaggy 2 DopeShaggy 2 Dope

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